As a former hotel general manager, I know hotels and the travel industry inside and out. As a former sales and marketing executive, I understand branding and always have an eye on the bottom line. As an author, I write powerful content and tell compelling stories.
Hospitality Consulting Services
Marketing & sales plan and budgeting
Vision and values development
Content creation and editing (website, articles, reports, promo material)
Executive coaching and temporary general manager coverage
Social Media Strategy and Online Reputation Management – Click here for details
Social media and online reputation audits
Social media policy and procedures
Guidelines and best practices for responding to reviews and feedback
Budgeting, prioritizing and reallocation of resources
How to use social media to build loyalty and advocacy and drive revenue
Training, Conferences and Webinars – Click here for details
Social media for hotels and the travel industry
Online reputation management
Social media and storytelling
Social media as a sales tool
Travel marketing trends
Customized presentations and training
Powerful Content
To stay relevant online, you need to generate consistently good content that drives traffic to your website and booking channels, converts shoppers to consumers, and builds loyalty, advocacy and repeat business. I can help by developing your content strategy, writing and sourcing new content or whipping existing content into shape, and managing content on an ongoing basis.
Clients and Employers
I've worked with a range of hotels, tourism entities. Past and present clients and employers include TripAdvisor LLC, Tourism British Columbia, Revinate, VFM Leonardo, Loews Hotels & Resorts, Vancouver Coast & Mountains Tourism Region, Opus Hotels, Pan Pacific Hotels & Resorts, W Montreal, Guestfolio, 3 Tier Logic, Pacific Sands Resort, Vancouver Film School, Sutton Place Hotels and many others.
I also collaborate with Bamboo Revenue in London, one of the UK's leading reservations and revenue management consultancies. Together we provide cutting-edge services that integrate reputation management with revenue management, establishing a direct correlation between social media activity and revenue generation. More here.
Oh, and if you need proofreading, editing, or writing services, my Mom edits my books and she rocks: Editz Pro.
Contact me to inquire about speaking, writing and hospitality consulting services.
