Are you a social media whiz or maybe just a tiny bit clueless? Just for fun, I've created this Social Media Quiz to test your savvy.
Social Media Quiz for Hotels
Scoring
Less than 3: You are pretty much clueless about social media Tweet
3 to 5: You can fake it 'til you make it Tweet
6 to 9: You are social media savvy Tweet
10: You are a social media whiz kid Tweet
How did you fare compared to others? See a compilation of results here.
Daniel.
I must admit it. You are a true master and a genius. This is absolutely brilliant!! Engagement 101 thought in one savvy survey.
Cheers.
Are Morch
Hotel Advisor and Social Media Strategist
Ah Are, you flatter. But I’m glad you like the survey. How did you rate? It’s not hard, but there are a couple trick questions.
Nice quiz Daniel! I liked the humorous tone. I got a 9 out of 10, yay!
I must say, however, that question 7 (the only one I didn't got right) is a little tricky. If done correctly, just "grabbing a camcorder and start shooting" can produce some engaging videos. In my experience as Community Manager for Royal Resorts (www.royalresorts.com), I've found that the videos that yield the most interaction from our Facebook fans are always the fan-made videos. Nothing fancy, no big productions.
Having said that, I do agree though that having professional videos produced is also a requirement and should be displayed on the main websites.
Thanks, I've been a loyal reader for a while! I've learned a lot from your TripAdvisor materials.
Regards from Cancun,
Camilo Olea
Hola Camilo! I agree, fan-made videos can be very engaging and can/should be spontaneous. But as for hotel-made productions I think staff should at least have a basic storyboard and script before they start shooting. Congrats on the score – muy bien hecho! DC
Very funny.
I suppose there is a serious point, though it's obvious what the "right" answers are supposed to be. Quite funny, though.
No real serious side, Phil – all in the name of fun. And in fact very few are acing it. Assuming you did?
Daniel,
As always both informative and entertaining. A rare combination. I'm bummed I only got 9 out of 10 which kept me from becoming a Social Whiz Kid.
I do however think the answer to #7 could be either 3 or 4 depending on budget. A small property just doesn't have the budget to hire a production company, but they can produce some good YouTube worthy video content with a FlipVideo camera or iPhone.
Lots of fun though and thanks for the diversion. We all need it occasionally. Keep up the good work!
All the best,
Madigan
Thanks Madison – glad you enjoyed! You’re right, the quiz is meant to be for fun more than anything. And yes, #7 is a bit ambiguous. But I’ve yet to see great content produced by hotels with a Flip or iPhone. If you come across any examples, I’d love to see them. Until then, I’ll have to hold my ground on “Hire a professional”. But you’re a social media whiz kid in my eyes nonetheless. And likewise re your Hospitality Marketing Blog. Your recent “Is Your Hotel Ready for Google+” article is a good complement to my “Google is Going Places” article – we should have teamed up! http://blog.madiganpratt.com/
aced it!
Great survey Daniel- delighted I am a Whizz Kid !!!
Are you aggregating the responses? Would make great reading !
Keep up the good work -
David.
Thanks David – and congrats on being named a Whiz Kid! I’ll post the scores and some general comments later this week, likely on Friday. Cheers.
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9 out of 10. How is it possible that I have not come across your website sooner. I see allot of great information I hope to learn from your site.
Thanks,
Ken
Great survey and followup RT links based on score. Cool!
Daniel,
Thank you for your help the other day, but I am going mental trying to find the proper department at Tripadvisor.
The survey was very interesting, but it marked me incorrect on #8…2 is the correct answer, isn't it?
Thanks again!
Ben
Yes, “b” is the correct answer for question #8, Ben. An explanation of results is here: http://www.danieledwardcraig.com/2011/09/the-social-media-quiz-results-are-in-and-i%E2%80%99m-happy-to-report-that-my-readers-are-far-smarter-than-they-look.html
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